This article refers to Urban Airship Tag Groups. If you have not yet created Tag Groups for your app, please read the Mobile Data Bridge Topic Guide.

When setting tags based on data that does not happen in the mobile app (i.e. CRM or other BI data), we ask that you use Urban Airship Tag Groups. This allows you to separate tags generated from the mobile app (the device tag group) from other groupings of tags that you define.

If you choose not to use Tag Groups, the tags set by the mobile app will overwrite tags set by the server side.

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