Can I customize link text on the back of an Apple Wallet pass?

Since iOS7 you can format text as a clickable link on the back of Apple Wallet passes. 

In the same way that you would create a link in HTML you can create a clickable link on the back of your Apple passes. This is supported using the common HTML <a> tag to define hyperlinks.

For example, to add a Learn More link you would add the following to a basic text field. 

<a href="">Learn More!</a>

This will render as clickable text on the back of your pass. 


Previews of passes in Urban Airship Reach may not accurately reflect how the links are rendered once the pass is installed on a device. Please verify all content on test passes prior to sending out changes to avoid unintended display characteristics.

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