EN - Welcome new user campaign

Here are our recommendations for duplicating your “welcome” campaign from Accengage to Airship.

Accengage

On Accengage UI, welcome new user campaigns are set up this way:

  • with the schedule alarm format, with a cap of 1

  • no specific trigger

  • install date as criteria for your segment

Airship

One of the first campaigns we recommend setting up is the Welcome campaign.
This campaign is important because it allows you to thank your users for downloading the app and helps them discover your features / products.

To create a welcome campaign, you can follow the 2 methods below.

1. Automation

5.png

Trigger

In order to target users who have opened the app for the first time, you will have to choose the trigger “First seen”.

6.png

 

Type of message

Select the type of message “Push notification”

7.png

 

Timing

If you want to send the notification several minutes / hours / days after the user has opened the app, you can manage this in the timing section by adding a delay.
In our example, we will send the notification 1 day after the user has opened the app for the first time.

8.png

In our example, we will send the message between 9 am and 6 pm, 1 day after the user has opened the app for the first time. If they open the app outside the available window we will send it at the next available time.

9.png

 

Message Review

Your campaign is now set up, you just have to activate it.

 

Here is a video to show you how to set up message settings on Airship UI.

 

 

2. Welcome Series (Journey)

A journey is a series of messages that are initiated by a single automation trigger.
You can use our “welcome series” template to automatically create a journey with default triggers to send your first notifications.

10.png

 

Edit message

You can edit the content and delivery by clicking on the three dots and selecting “Edit Message”

11.png
12.png

13.png

Delay & conditions

By default, the welcome series is programmed to send the first notification 1 day after the first app open and to send a second message 3 days after the first notification has been sent.
If you want to modify the delay and conditions, you need to click on the three dots and select “Edit Delay & Conditions”

14.png
15.png

 

Test your journey

Before setting your journey live, we recommend that you first test it on a test audience by following the steps described.

16.png

 

Message Review

Your campaign is now set up, you just have to activate it.

Here is a video to show you how to do those settings on Airship UI.

 

 

Best practices

  • Define an available window to avoid disturbing users on specific days, too early in the morning, or too late in the evening.

  • Using the "Journey" feature, you can combine push and in-app notifications. You can enrich your welcome campaign with in-app discovery to show the main features.

  • Do not hesitate to space the messages a few days apart to make the user return to the application.

  • Use the Welcome Campaign messages to encourage users to log in to their customer account. Learn more about Login Incentive here.

 

Was this article helpful?
0 out of 0 found this helpful
Submit a request