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You will find in this article our recommendations to build a Campaign report in Performance Analytics.
The objective of this report is to give you the possibility to have statistics by campaign.
If you are not yet familiar with Performance Analytics, we recommend you start with our Introduction to Performance Analytics article and come back to this one after.
If Performance Analytics is not available in your dashboard, please contact your Account Manager.
After defining specific campaigns for each of your messages (see our documentation on how to add a campaign category in your message), we will see here how to get the statistics of your campaigns like on Accengage.
Campaign performance report
Total messages sent
This look groups the number of sending per campaign over the selected period.
To build this look, we will use the following filters: Query parameters date range “is in the last” and choose a specific date range // Message delivery Message type filter “is” Push Notification // Query Parameters Current Project Only “is” Yes // Message Content “Campaign Category “is equal to” Name of your campaign
Then, select the following dimensions and measures Delivery Date // Total Delivery/Impression Count // Direct response count // Direct response rate // Uninstall user count // Uninstall rate // Opt out user count // Opt out rate
You can also use the "Campaign Category" field as a dimension if you want to create a global report to display the campaign categories.
Please feel free to contact our support team if you have any questions.