I took a look at the mobile benchmark study that was published by Urbanairship a while ago and wonder how exactly the "engagement rate" was calculated. My goal is to calculate a compareable engagement rate for our own apps on a daily as well as monthly level. Is this possible? If so, whats the correct combination of metrics to do so.
Furthermore I have a question regarding the Push Response Report. Are the Direct Opens and Incluend Opens being deduplicated when reporting a time period e.g. a day or a series of days when multiple messages are sent? I'm asking because I wonder to what degreee I can compare the Direct/Influenced Opens from the Push Response report with the Direct/Influenced Opens from the Message Activity Report of indivudal messages.
Thanks a lot